Brisa Del Mar Strategies LLC provides government and public Policy relation expertise within
California Government entities and municipalities. As a political consulting and communications
firm, we know how to influence the political process at all levels of government.
Our strategies provide clients with strategic communications, grass-roots mobilization, polling, and state lobbying. We distinguish ourselves by having a unique understanding of the mechanisms that produce governance and by working with talent that comes from the highest levels of business, government, politics and media. As such, we construct dynamic strategies that adapt to challenges and shape the outcome for our clients, deploying the most effective capability, tactic and team is best for the challenge.
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Luis Alvarado, a Los Angeles native and seasoned Public Affairs expert, began his career in political engagement in 2008, returning to his passion after a diverse journey in risk management. Starting as a hotel security officer in West Hollywood, Luis advanced to a management position before transitioning to insurance as a certified Third Party Administrator Claims adjuster. He later returned to the hotel industry as a Security and Safety Director, representing prestigious Southern California properties and instructing hospitality law at UCLA. Luis’s broad experience includes senior risk management roles in manufacturing, sales, and insurance consulting firms.
In Public Affairs, he excels in candidate electoral campaigns, issues advocacy, and government navigation, leveraging advanced media tools and his deep understanding of Latino community issues. As a co-founder of GROW Elect PAC and the Bilateral Council, and president of the Latino Legislative Round Table, Luis is committed to promoting Latino political representation and policy advocacy. Frequently featured on major media outlets like CNN, Univision, and NPR, he is recognized for his political expertise. A proud US Army Reserve veteran, Luis and his wife Lupe actively volunteer with various non-profit and civic organizations.
Our Specialties
Messaging
Create the right message for the right audience
Data Analysis
Get the data to know where you are, where you’re headed, and how you’ll get there.
Voter contact
Once the message is crafted, making sure it is built for each audience for distribution is key
Strategy
Moving the right pieces at the right time to have the right outcome is the key to victory.
DOES YOUR CAMPAIGN NEED TO HIT THE RIGHT TARGETS?
LET'S MAKE SURE THAT HAPPENS, TOGETHER!
Social Media
Reaching your audiences where they are, and harnessing the power of social media data to maximize outreach.
Latino Outreach
Reaching the largest growing audience in America with a genuine home grown voice.
Focus Groups
Testing and gathering data to make the right moves in our strategies to achieve victory.
Targeted Media
Proper spending and messaging are they path, targeting the right media channels is the proper vehicle.
WHAT WE DO
AND HOW WE DO IT
Our firm specializes in campaign navigation for electoral candidates and issue advocacy elections. We excel at developing an exclusive plan for each individual client to ensure success on Election Day. Our strategies are built to ensure that our clients connect with the constituents and elevate their platform above the rest. We use proven campaign fundamental tactics along with modern voter contact technologies to influence the vote. Ask us about our winning record.
Our firm has a unique understanding of the diversity within our American Latino communities. We help create impactful and relevant engagement strategies and build targeted communication campaigns plans to ensure command of the message. Our team has a unique ability to help identify the right target audience and the message that will help you earn their attention and their vote.
- Survey/Polling/Focus Groups
- Coalition Building
- Community/Voter Contact Tools
With vast experience in engaging both English and Spanish language news media, we help our Public Affairs clients build a brand, run an electoral campaign or managing unexpected events. Our team can help you craft a communications plan, fight to get it implemented and meet your expectations of getting your message on target. Our extensive relationships with Univision, Telemundo, Estrella TV, Impremedia publications, CNN Español, as well as English language outlets focused on Latino communities, elevates the ability to mold messages and connect with this powerful this vital and powerful constituency.
- Creating thoughtful and impactful messaging
- Providing rapid response
- Earned Media
- Producing opinion pieces, editorials, press releases
- Training client, surrogates and supporters to deliver targeted message
- Organizing public events as press conferences, town hall meetings and Presentations.
- Survey/Polling/Focus Groups
- Coalition Building
- Community/Voter Contact Tools
Accordion Content